Terms of Service

Direct Rate Home Loans, Inc. | NMLS 2419164

6985 S. Union Park Center, Suite 150, Cottonwood Heights, UT 84047

Effective date: October 30, 2026

1. About these terms

These terms cover your use of the Direct Rate website and Direct Rate text messages. Your loan application disclosures, authorizations, and loan documents govern your mortgage and take priority for anything they cover. By using the website you agree to these terms and our Privacy Policy.

2. Who we are

Direct Rate Home Loans, Inc. is a licensed mortgage lender, NMLS 2419164. We offer mortgage services only where we are licensed. Information on this site is general information. It is not a loan offer, approval, or commitment.

3. Using the website

Do not use the website to impersonate anyone, submit false or unlawful material, interfere with the site’s security or operation, gain unauthorized access, or infringe anyone’s rights. The site and its content belong to Direct Rate or its licensors. You may use them for lawful, personal, noncommercial purposes related to learning about our services.

4. Information you submit

Give us accurate information, and do not submit another person’s information without their permission. We use what you send to respond to your request, provide the services you ask for, and do the things described in our Privacy Policy. These terms do not give us any right to sell your information, sell or transfer your text-message consent, or use your information for another business’s marketing or lead generation.

5. How we get inquiries

Our inquiries come from our own website, from people who contact us directly, and from ordinary referrals by realtors and business partners. We do not buy, sell, rent, or trade leads. We do not transfer your text-message consent to a referral source or any other business. Our loan officers are Direct Rate employees.

6. Direct Rate text messages

  • Who sends them: Direct Rate Home Loans, Inc. and your Direct Rate loan officer, from your loan officer’s Direct Rate number or our company line, 877-318-9515.

  • Who they are for: people who request information or apply with us and choose to opt in. The checkbox is optional, is not pre-checked, and is not required to submit a request. You must be 18 or older.

  • What we send: texts about your inquiry, appointments, and loan application, including replies to your questions, document requests, and status updates. We do not send rates, loan offers, promotions, or third-party marketing.

  • Your consent: it is collected by Direct Rate for Direct Rate and is not sold, assigned, or transferred to another business. Consent is not a condition of applying for or getting a loan.

  • Frequency and cost: message frequency varies. Message and data rates may apply.

  • Opt out and help: reply STOP at any time, and we will stop sending texts from that number. You can also tell us you want to stop in any other reasonable way, and we will honor it. Reply HELP for help.

  • Delivery: carriers are not liable for delayed or undelivered messages. Do not use text messages for emergencies or to send sensitive mortgage documents.

  • Privacy: see our Privacy Policy at https://directrate.com/privacy-policy/

7. LendingPad application messages

Our online mortgage application runs on LendingPad, our loan origination platform. Any notice or text-message checkbox that appears on the LendingPad application page and says it is from LendingPad is separate from Direct Rate’s text messages. Checking a LendingPad box does not sign you up for Direct Rate texts, and signing up for Direct Rate texts does not sign you up for LendingPad messages. LendingPad’s own website privacy policy and its agreement with Direct Rate are not Direct Rate’s Privacy Policy or Terms of Service.

8. AI and call recording

Araya check-ins: after your loan application is taken, your loan officer may ask by text whether their AI assistant, Araya, can check in with you. Only if you reply Yes, Araya sends AI-written texts from your loan officer’s Direct Rate number, starting once you are pre-approved. Reply No at any time to stop the check-ins, or STOP to stop all texts from that number. Agreeing to receive texts does not turn on Araya; only a Yes reply does.

AI receptionist: an AI receptionist may answer calls about new loans on our company line. It says that it is an AI and that the call is recorded, and asks whether that is okay. If you say no, you are transferred to a team member and the call is not recorded. It asks for your state, may collect basic loan-request information and help schedule an appointment, and connects you to a licensed loan officer.

Our company text line, 877-318-9515, does not use AI to reply. AI does not make credit decisions, and licensed loan officers remain responsible for your mortgage. Calls with Direct Rate may be recorded, and we tell callers at the start. See our Privacy Policy for how AI, recordings, and website tracking handle your information.

9. Links to other sites

Links to other websites are provided for convenience. We do not control those sites, and a link does not mean we endorse them or that they may use your text-message consent for their own purposes.

10. Disclaimers

To the extent the law allows, the website is provided as is and as available, without warranties of any kind, and we may interrupt or change it at any time. Nothing in these terms limits a right you have under law or under your loan documents that cannot lawfully be limited.

11. Governing law and changes

Utah law governs these website terms, to the extent the law allows. We may update these terms and will post the new effective date. If a change requires your consent, we will ask before it applies. A change to these terms does not sign you up for any new text-message or call program.

12. Contact

Direct Rate Home Loans, Inc., NMLS 2419164, 6985 S. Union Park Center, Suite 150, Cottonwood Heights, UT 84047. Phone: 801-506-2700. Email: admin@directrate.com. Company text line: 877-318-9515. Website: https://directrate.com

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